Nike & Microsoft Announce their Metaverse Plans - Metaverse Blog

Nike and Microsoft entry into the world of a metaverse

Nike & Microsoft entry Metaverse
Nike & Microsoft entry Metaverse
Nike & Microsoft have announced their points of entry into the metaverse, & they’re interesting, to say the least.
Nike filed seven trademark applications for virtual sneakers & apparel, including the brand’s famous slogan Just Do It, its swoosh logo, "Air Jordan" & "Jumpman" logos. 
This is not Nike’s first venture into this space, as it previously sold Nike-branded items on gaming platforms like Fortnite & Roblox. 
As for Microsoft, the company said it’s adding virtual reality avatars & workplaces to Teams, its web meeting service, as well as allowing workers to view PowerPoint presentations in the metaverse. The new feature mimics a Facebook virtual reality product called Horizon Workrooms.

Why is this important Facebook Meta isn’t the only giant company trying to sell us the idea of a metaverse. 
Companies, whether in the tech sector or not, are starting to see real opportunity in metaverse products. 
Nike is protecting their trademarks for this new era, said one trademark attorney. While the head of Microsoft’s Teams said new types of digital interaction stem from challenges companies are facing with hybrid working, as some employees return to the office after the pandemic while others choose to work remotely.
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